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Digital Marketing: Basic Concepts
Introduction to the basic knowledge of social media marketing and it's importance for business development. To learn effectively some of the main digital marketing elements such as functions and applications. We review basic concepts that will help you to create a digital strategy for your business.

- Understand what is Digital Marketing and why is it important for growing your business
- Learn the three main concepts of social media: traffic, conversion and retention
- Understand why these concepts are essential on building a social media strategy
- Identify good and bad social media campaigns through different examples
- Learn how to build relationships with customers using different social media channels
- Create a Social media Week Plan
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